A white woman wearing a pink shirt holds a bottle of wine with one hand and uses a pink corkscrew to open the bottle on a wood patio deck of a California winery

Expert Counsel to the Alcohol Beverage Industry

Helping you navigate the state-by-state rules affecting your business in the alcohol beverage industry

It doesn't take long to realize that nothing is simple in the alcohol business.

There are so many complicated rules.

The rules are not intuitive, they vary by jurisdiction, and they are completely different than the rules applicable to every other industry.

Alcohol law expert Kristen Techel, a white woman with long brown hair with bangs and wearing an orange patterned dress, is sitting at a table and looking through a book about California's alcoholic beverage laws

KRISTEN TECHEL

ALCOHOL LAW ATTORNEY

I help you manage the complexity of alcohol law

Alcohol law is all I do. I’ve been a specialist for more than 20 years. I’ve worked with the biggest names in wine, spirits, beer, retail and e-commerce. I know the rules, I know how regulators work, and I can help you stay in compliance.

Here’s what else you can expect when working with Drink Law:

  • A focus on practical solutions, systems and education to protect and limit risk in your business.

  • A collaborative partnership with you, your leadership team, and your other lawyers.

  • Insight into regulatory agencies gained through a career of working with and serving on alcohol industry boards & policy committees with state regulators.

Drink Law Specialties

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    Launch & Expansion Strategies

    Set your business up for success with smart, practical strategies to ensure you're legal & protected from risk

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    M&A Counsel

    Benefit from an alcohol-specific expert who can spot issues and help you fix them for smooth integrations

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    Strategic Problem-Solving

    Partner with us to develop solutions for when things go sideways, regulators contact you, or you are struggling to find a path to feasibility

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    Marketing & Promotions

    Empower your marketing & sales team with on-call legal counsel to help them promote your products within legal regulations

See All Services

Need help navigating alcohol beverage law?

Let’s protect & minimize risk in your business with practical strategies and smart legal advice.